Research+Product+Thesis+Driven

Senior Seminar Due: Monday 4/25/11 **Page #2**
 * Thesis Driven Organizer**

PICTURE #1 Picture URL: []

Picture Description: An older version of the red cross symbol. It’s gold and blue and looks like some sort of badge.

What information will you present to the audience while the above picture is displayed? While this image is displayed, I will talk about what the American Red Cross is: the U.S. affiliate of the International Federation of Red Cross and Red Crescent Societies, a humanitarian movement designated to protest human life and health worldwide, to alleviate human suffering without any discrimination. It was founded by Clara Barton in 1881 (picture of Clara Barton?), and is the nation’s primary emergency response organization. Their motto is: “Together, we can save a life”. (American Red Cross)

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #2 Picture URL: http://www.flickr.com/photos/34701044@N06/4000009470

Picture Description: Black and white photo of an elderly man lying in a hospital bed

What information will you present to the audience while the above picture is displayed? As the patient population of the U.S. ages (such as the baby boomer generation), the donation base is shrinking. Demand only increases and supply seems to endlessly drop off. Almost 100% of “clean” donated blood is transfused to patients (14 million/ 15 million units) (Wade 1). If there was more blood, it is certain that it too would be transfused.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #3 Picture URL: http://www.flickr.com/photos/41178808@N00/3457714532 Edit image: [|in house] or [|using Picnik] Picture Description: Black and white picture of a sidewalk, with dark figures/ shadows in the background, forming a crowd.

What information will you present to the audience while the above picture is displayed? The American Red Cross estimates that while only 38% of the US population is eligible to donate blood (roughly 11 million), only 5% donates. Only 3% donate more than once every year, when it is possibly to donate every 2 months. **Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #4 Picture URL: http://www.flickr.com/photos/33078192@N04/4049473682

Picture Description: Picture of an arm with one those hospital wristlets. What information will you present to the audience while the above picture is displayed? When looking at the data, it is surprising to learn that absolutely no resources are being wasted in the transfusion process. Hospitals and clinics employ and buy the correct amount of materials. The shortage of blood comes from the over transfusion of blood, usually by 20-30%, to ensure safety in the transfusion procedures. Modern medicine in general calls for huge amount of blood transfusions in any procedure.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #5 Picture URL: see description Picture Description: This picture will be a (short) series of charts from an article I read, Piccoult and Sexton, but I need to scan it into the computer. What information will you present to the audience while the above picture is displayed? I will be talking about the stereotypes and demographics behind the current blood donor population, to establish an existing baseline. Example: Increased donations in women 20-29, those who are educated, Christians, etc. I will choose three such examples and quickly discuss, displaying three charts, each taking approx. 5-10 seconds.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #6 Picture URL: see description Picture Description: For this, I need to take pictures of the blood drive at Springfield (worse come to worse, it will be possible to use other pictures, but Springfield’s blood drive is preferred). What information will you present to the audience while the above picture is displayed? Included in the Piccoult and Sexton study, there is an appendix containing the questions they used to determine the motivations behind donations, specifically altruism, empathy, and social responsibility. I plan on adapting this to create a sort of quiz, and ask Springfield’s donors to please fill it out, and then discuss the results of that experiment.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #7 Picture URL: http://farm5.static.flickr.com/4027/4538488840_ece9fa84c0.jpg Picture Description: a black and white, 60’s style photo of an American family (2 parents, 4 kids) What information will you present to the audience while the above picture is displayed? I will talk about the psychology behind motivations, how children react to such types of motivation, how they are developed, differ in demographics, etc. Obviously this is going to huge section of slides, possibly 15.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #8 Picture URL: http://www.flickr.com/photos/26741527@N00/518373212 Edit image: [|in house] or [|using Picnik] Picture Description: a picture of a small town parade, and a float rode in by children, decorated for 4th of July or something like that. What information will you present to the audience while the above picture is displayed? Changing advertising methods is something that could potentially increase blood donations. This picture specifically shows that donors are more likely to donate when they are part of a community or other close-knit group, as it encourages belief in the group dynamic and self-confidence.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #9 Picture URL: http://www.flickr.com/photos/13408740@N00/3003313141 Picture Description: A close up of a watch over a calendar What information will you present to the audience while the above picture is displayed? Unfortunately, the leading factor in regard to donations is convenience to the donator. A person is 50% more likely to donate if they can do so without sacrificing time, money, or energy.

**Thesis Driven Organizer** Senior Seminar Due: Monday 4/25/11 **Page #2**

PICTURE #10 Picture URL: http://www.accessnorthga.com/detail.php?n=206033 Picture Description: Just a simple little graphic of a picture with the United States half covered by a red droplet, and the words “BLOOD SHORTAGE” What information will you present to the audience while the above picture is displayed? This will be my final image, and I think it summarizes the message I want to convey. We are in a blood shortage, but it really is not that difficult to fix.